Hakuhodo DY Group companies wins 7 Lions at Cannes Lions 2019

Tokyo—June 28, 2019—Hakuhodo DY Holdings Inc. and Hakuhodo Inc. are pleased to announce that Hakuhodo DY Group companies have won 1 Gold, 2 Silver and 4 Bronze at the 66th Cannes Lions International Festival of Creativity.

Additionally, in the Young Lions Competition, which is open to national teams comprising two young professionals aged 30 or younger, a Hakuhodo team representing Japan won the Gold in the Young Lions PR Competition.

Awards won

Gold

● Design Lions (Communication Design / Brand Collateral)
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

Silver

● Design Lions (Brand-Building / Creation of a New Brand Identity)
Title: The Restaurant of Mistaken Orders
Advertiser: The Restaurant of Mistaken Orders General Incorporated Association
Agency: TBWA\HAKUHODO

● Brand Experience & Activation Lions (Excellence in Brand Experience / Sponsorship & Brand Partnership)
Title: Pride Jersey
Advertiser: AIG Japan Holdings
Agency: TBWA\HAKUHODO

Bronze

● Industry Craft Lions (Art Direction / Brand & Communication Design)
Title: The Most Challenging Pingpong Table
Advertiser: Japan Para Table Tennis Association (JPTTA)
Agency: TBWA\HAKUHODO

● Entertainment Lions for Music (Innovation in Music / Use of Music Technology or Innovation)
Title: Sound-Free Concert
Advertiser: Japan Philharmonic
Agency: TBWA\HAKUHODO

● Media Lions (Excellence in Media / Use of Integrated Media)
Title: Red Restaurants List
Advertiser: Takasaki City
Agencies: Hakuhodo Kettle Inc., Hakuhodo Inc.

● Design Lions (Brand Environment & Experience Design / Spatial & Sculptural Exhibitions and Experiences)
Title: The Impactful Reminder
Advertiser: Vision Zero Project (City of Montreal)
Agency: Sid Lee Montreal

About Cannes Lions International Festival of Creativity
Held over five days in Cannes, France, Cannes Lions is one of the largest advertising and communications events in the world. This year the event was held from June 17–21 and drew 30,953 entries from around the world.

Gold

● Young Lions Competitions (PR)
Japan
Takumi Sekiya, TBWA\HAKUHODO
Taro Taniwaki, Hakuhodo
Client: WWF
Challenge: Develop a PR campaign to communicate the fact that forests are being destroyed in the food production process

About the Young Lions Competitions
Young Lions is an official program of the Cannes Lions International Festival of Creativity. National teams comprising two creatives aged 30 or younger are given a challenge to make a film, proposal or presentation within a given period of time. The results are evaluated comprehensively by judges and Gold, Silver, and Bronze winners decided. Contenders are briefed on the challenge onsite on the day of the competition, creating a tense atmosphere among the young participants every year.

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